Color Choices Trigger Emotion, Actions, And Attitudes

Colors is such a visual language. Whenever we choose a wall color, buy a car, dress ourselves for the day, or choose which foods to put on our plate, the choice we make isn’t strictly based on logic or aesthetics – intuitively those color choices tap into the realms of emotion, energy and mood.
Yellow is joyful – It energizes our minds and helps us think more optimistically and clearly. It stimulates the nervous system, promotes communication, sparks creativity, and brings happiness. Sunny yellow brings the warmth of summer inside. Pale yellow is expansive, making a room feel larger. Muted yellow is a soothing neutral color.
Green is life-giving – It represents renewal and growth and naturally lends calmness to a room by reminding us of grassy fields, luscious leaves, and the near infinite greens of nature. Greenery, Pantone’s 2017 Color of the Year, is a versatile green. It looks bright and airy in a kitchen, crisp and clean in a bathroom, and relaxing and warm in a living room. The darker greens tend to feel more serious and introspective.
Blue is calming – Blue is the elemental color of sea and sky. It inspires peace by helping us feel calm and refreshed. It also represents strength and dependability. A high-energy blue sapphire adds bold energy to a room. Dark navy is dramatic. A light sky blue will make for a tranquil décor, its calming effect works well in any rooms where we’d want to relax. Pale blue expands small spaces. When we add a tint of blue to a tall ceiling, it mimics the sky and makes the room feel taller.
Purple is royal – A combination of bold blue and exciting red, it is the color of drama, creativity and richness. It adds incredible flair and can be dramatic or quiet, depending on its shade. A few strategically placed accents of regal purple can create a beautiful burst of Wow! for most any décor.
Red is romantic – It excites passion and stimulates our senses. Depending on its depth, intensity and the situation, red can be contemporary, traditional, rustic or timeless. Use red broadly for drama or as an accent to add warmth. Caution: Use too much and it may feel disturbing or overpowering.
Pink is complicated – Different shades and saturations set different kinds of moods. A bright, vivid tone like fuchsia is lively and alluring. Reserve intense pinks for rarely used areas. A soft, muted pink, like blush, or a pink undertoned beige is soothing. Warm, rich, red-violet undertoned pinks flatter skin tones and to make us feel loved. Caution: too much pink can feel tedious.
Orange is bold – A deep orange will feel daring and fearless in the daytime, but that same cushy, citris color at night will feel cozy and can lift depression and sorrow. Think of a how warm and peaceful a summer sunset makes you feel. Softer shades like apricot and deeper terra cottas are luxurious and tranquil, and represents happiness and innovation.
Gray is serene – It is calming and sophisticated. A solid gray suggests strength, while soft grays feel delicate and light. A dark gray backdrop makes wood accents and other room colors pop. Mix together different depths, shades and textures of gray for a glamorous, yet related look.
When designers choose colors, we think about how we want people to look and feel in the space we are decorating. Whenever you are selecting colors, you’ll want to choose those that attract you and those that make you feel good. If you do, you will instinctively create a beautiful surrounding that is well composed, cheerful, and comfortable.

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